Shopify on-page SEO is the process of optimizing the content and structure of your Shopify store to improve its ranking in search engines. This involves enhancing product titles, meta descriptions, headings, URLs, images, and internal links to enhance the overall user experience. On-page SEO ensures that each page of your store clearly communicates with both search engines and your potential customers. When done correctly, it helps your store attract the right traffic, keeps visitors engaged, and increases the chances of turning them into buyers.